梃子 / てこ — lever, and the hand that moves it.
Teko™てこ
The operational layer for commerce
Teko™てこ
The operational layer for commerce
梃子 / てこ — lever, and the hand that moves it.
Teko is the Japanese word for a lever: a small, well-placed force that produces a much larger result.
Teko applies the same principle to commerce operations. It learns how your team makes decisions, then executes those decisions continuously, across every product, at machine speed.
One operator can manage more, act faster and improve continuously—without adding proportional headcount.
The operator remains the source of judgment. Teko becomes the force that applies it.
Advertising operations
Teko runs advertising operations for other advertisers selling on Amazon — bid management, budget allocation, dayparting, and search-term optimization across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Every decision reads margin first, so spend never scales a loss.
Break-even ceiling — every action below sits under it
Bid management
Continuous bid adjustment across every active campaign — tuned to contribution margin, not click cost alone.
Budget allocation
Spend moves toward what converts and away from what leaks margin, across the whole campaign portfolio.
Dayparting
Ad spend scales up and down by hour and by day, matched to the hours a product actually converts.
Search-term optimization
Keyword harvesting and negative-keyword pruning, run against settled performance data.
Built on direct Amazon Advertising API access — every change written, logged, and verified through the official API.
Brand Analytics
With Brand Registry access, Teko reads two Amazon Brand Analytics reports for your own brands, through the Selling Partner API — your brands only, never another seller's.
Read from your own Amazon Brand Registry through the Selling Partner API. Nothing here is real-time.
Teach → Learn → Apply
The operator teaches the system.
Teko learns the operator's judgment.
Teko applies that judgment autonomously.
The human remains the source of intent and accountability.
You stay in control
Your data stays inside your workspace — isolated by design, never shared across accounts.
How an ad decision gets made
Advertising performance is read on a two-week lag, so attribution is complete before anything acts on it. Nothing is checked faster than the Amazon data behind it can change.
A worked example · illustrative, not a customer result
Four checks, one decision. It reaches you as a single line in tomorrow's brief, reasoning attached — agree, or undo it in one tap.
Pricing
Teko's fee is tied to the products it actually runs — a share of revenue on managed products only, never a cut of the ones it doesn't touch.
Start free — 30 days on one ASIN you choose — full access to every feature, under the same approval guardrails as a paid account.
Exact pricing is provided by quote, sized to your catalog. Email teko@tekohand.com to request one.
Teko is an instrument that acts as an agent, supports the operator, and creates leverage.
Teko applies it continuously
Teko does not remove the operator.
It removes the limits around the operator.